6 Mistakes When Managing Social Networks For Digital Marketing
Mistakes in social media management. Investing in a good and long-lasting relationship with the customer is one of the pillars of any company’s success, so social networks which can be handled by comrade digital marketing agency for example become essential allies. Therefore, the organization’s communication plan must know how to manage social networks.
Quality management goes beyond a few posts on Facebook or Instagram, so much so that companies still fail in this regard. As an example, we have assembled a list of 7 mistakes made by companies when it comes to social networks:
- Treat Social Media The Same
Each social network has its characteristics; language is an example. For Instagram, the image is valuable, and few words are enough. On Facebook, texts gain a greater presence and have an unlimited number of characters, unlike Twitter.
The company needs to pay attention to its profile and communicate with its audience according to the social network. Another point that can even show negligence is the publication of the same content on different platforms. It becomes tiring to follow all the company’s social networks if the company is not committed to publishing different information on Facebook and Instagram, making one platform complement the other.
- Absence Of Social Media Policy
Many of the companies have a team in charge of managing social media. She is responsible for evaluating comments, answering consumer questions, and monitoring customers’ presence in each network. But the point of error lies in the lack of guidance from these teams, as many do not have a guideline on how an employee should behave online, especially in situations of crisis with a consumer or when faced with criticism. Therefore, companies must work on the preparation of contingency plans, for example.
- Delete Or Ignore Negative Reviews
The opinion of the customer and consumer is essential for the company to know its weaknesses and work on improvements, aiming at a better service and relationship with its target audience. Therefore, the marketing and communications team will have to deal with all kinds of comments, including negative criticisms about the services and products offered. However, deleting or ignoring such comments will not help the organization at all.
Customer dissatisfaction tends to increase with such an attitude, as the company demonstrates that it does not respect them or take their opinion into account. The correct thing to do is apologize, regardless of what happened, and offer other ways to solve the problem. In the end, it is necessary to remain calm and professional attitude.
- Lack Of Call-To-Actions In Posts
When your company posts new content on its blog or Facebook page, it has a goal in mind. It can be a call for comment, sharing, accessing the site, or registering. Such a call is known as Call-to-Action (CTA). Your presence in the publication is significant, as it will assist in the customer’s decision-making and make him take another step in the purchase journey.
- Lack Of Frequency In Publications
Having a presence on all social networks is an attraction and an advantage for a company, but several profiles are useless if they are not well-traveled. Posts need to be more aware and posted with a specific frequency to engage and maintain the audience. The absence of posting can demonstrate a lack of professionalism and credibility in the company.
Likewise, posting too much is naively thinking that quantity prevails over the quality of content. As said, the focus should be on conscientious publications, that is, on those that will present relevant information to the public.
- Don’t Post Images
A picture is worth a thousand words. This famous phrase is very much related to social networks. The absorption of visual content is much faster than textual content, not to mention that a quality image encourages and enhances even more chances of sharing the post. Even though Facebook, for example, is not a strong visual network like Instagram, it needs images to complement its texts.